After Mark Zuckerberg’s Facebook success and popularity, many more social media platforms like Snapchat, Instagram, Pinterest, and LinkedIn emerged. Since then, new platforms keep appearing every few years. Google has silently launched Pinterest rival, ‘Keen’. Read on for more information.
While Facebook, Twitter, Snapchat, and Instagram are used mainly for entertainment and social interaction, LinkedIn is more of a business-minded and professional social media, Pinterest is more of an information sharing and saving platform. Google has tried many times to create a social platform to rival Facebook but has failed most of the time. Now, Google has laid its hope on Artificial Intelligence-powered social media.
Google Launches ‘Keen’
Google Area 120 team that develops Google’s experimental apps, recently launched its innovative AI-powered rival to Pinterest, called Keen. Keen, just like Pinterest, collects information from the web and shows it to you in an organized and detailed manner and also lets you save that information.
“On Keen […] you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,” writes Adams in a blog post. “You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding, or researching typography. Keen lets you curate the content you love, share your collection with others, and find new content based on what you have saved.”CJ Adams called Keen an alternative to mindless internet browsing.
Most social media apps are already serving users based on their tastes and interests using their algorithms. Google is betting big on its machine learning expertise.
“Even if you’re not an expert on a topic, you can start curating a keen and save a few interesting ‘gems’ or links that you find helpful,” says Adams. “These bits of content act like seeds and help keen discover more and more related content over time.”
However, Pinterest and all other social media are already heavily using AI in their platforms, so what does google gain from Keen? It is a well-known fact that Google has always failed to establish a proper social media platform and compete with other tech giants like Facebook.
Social media are the most significant source for collecting user information and then using that information to sell targeted advertisements, so that may be Google’s other goal with Keen. All social media apps do so, and it is not a new thing for people.
The application Keen is currently available on both Android and Web version.
People have started pouring out requests to Google to launch a social network, where users can sign up for topics.
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