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Web Design Principles to Effectively Attract Customers to Your Business

Your site’s web design is crucial when it comes to converting visitors to customers. You may apply the best conversion strategies there is but if the design of your website is not appealing to your visitors, it’s not going to work.

If you’re unsure about how to design your website, there are companies that can help you make the right improvements. You may choose to work with any agency in the world. If you’re in New York but want to work with agencies specializing in web design in Spain, you can do so. With the technologies that we have now, such collaborations are easy to foster.

Keep in mind that web page design is not simply about designing your site. It is also largely about marketing. Your website’s design tells a lot about your brand and the quality of the products or services that you offer. Get to know the best web design principles that you can use for your website.

Visual Hierarchy

When it comes to visuals, the most prominent ones get the most attention. Use visual hierarchy when you design your website. It’s going to help you as you choose which words or pieces of information you will put in a certain position.

There are parts of the website that are more important compared to the rest. Some examples of this include calls to action, forms, and value proposition. These parts need to get the most attention so that you can attract your website’s visitors into signing up or purchasing your products or services.

Divine Proportions

There is a special number in designs called the Golden Ratio, and it amounts to 1.618. The designs abide by this ratio are believed to be beautiful. It is also called the “divine proportion” because the ratio can be observed in many natural elements.

Many artists use the Golden Ratio when composing their artwork. Architects also use it, and even the Parthenon, which was constructed in Ancient Greece, used this number. Even today, the Golden Ratio is still being used in designs, such as that for social media platforms.

Hick’s Law

Hick’s Law states that every additional choice that you have is going to increase the time you need to be able to make a decision. You know this from experience even if you’ve only heard of this law now. You’ve probably had that time in a restaurant where there were plenty of choices on the menu, and you can’t decide which ones to order.

In web design, you can use Hick’s Law so that the visitor won’t have a challenging time when they have to make decisions. You can begin by eliminating the options that are only going to distract the visitors. Make use of filters and other ways that will allow your visitors to have a hassle-free experience browsing through your website.

Final Thoughts

Web design trends may come and go, but there are certain principles in design that will remain effective. These three web design principles will help you in improving your website so that it will be more attractive to your visitors.

These principles are not that difficult to apply to your website design. You may only need to tweak some details, and you’re good to go. What’s important here is for you to keep on improving the design of your site so that it will always look up to date and exciting for your visitors.

Jennifer Wilson
She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.

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