The ‘IHOP Syrup Trend’ is making waves on TikTok, featuring videos of people participating in this quirky phenomenon. Here’s the full rundown.
IHOP, short for the International House of Pancakes, is a well-known American pancake house restaurant chain with its origins dating back to 1958. It’s a breakfast spot that’s practically a household name in the United States. Although it might not be as ubiquitous as Denny’s or Waffle House, IHOP has established a solid presence in major cities and towns across the country. Interestingly, IHOP has been catching attention on TikTok, a platform popular among a younger audience—a bit unexpected given that its usual clientele tends to be older. This move seems to be IHOP’s way of connecting with a younger demographic and enticing them to their restaurants. Their latest foray into TikTok includes a recent and engaging publicity campaign: the sponsorship of #SyrupTurnUp!
The trend has caught fire on TikTok, showcasing creative and entertaining videos that highlight the IHOP experience and, of course, the star of the show—syrup. It appears IHOP is leveraging this social media buzz to revamp its image and attract a new generation of customers, injecting fun and excitement into its brand. The ‘IHOP Syrup Trend’ is all about bringing a playful and interactive element to the IHOP identity, resonating particularly well with the diverse and younger audience frequenting TikTok.
What is IHOP Syrup trend on TikTok?
The TikTok videos start with someone at a pancake restaurant, ready to enjoy their meal. Their attention is drawn to the jug of maple syrup on the table.
The caption usually reads, “Trying the IHOP Syrup Trend,” and the person discreetly takes some of the syrup and places it under the table.
However, the videos conclude without explaining what the IHOP Syrup Trend entails. This is because it’s an explicit internet joke, hinting at using the sweet sauce for a suggestive act referred to as a “maple syrup footjob.”
According to Know Your Meme, the maple syrup footjob is a meme trend about a particular intimate act involving syrup used as a lubricant.
The trend began on Instagram in January 2023 and gained momentum throughout the year. Interestingly, it initially had no connection to IHOP, but the joke became associated with the restaurant chain in August, owing to their distinctive syrup jugs.