People’s tastes in entertainment are constantly evolving, and they seem to be changing with such rapidity that it is often not easy to minutely identify all the developments, present, and future.
The global success of platforms such as Netflix and Prime Video has contributed decisively to change the enjoyment of media content forever, while also significantly changing people’s own tastes in movies, TV series, anime, and TV shows.
Nowadays, in addition to the content and genre of the movie or TV series, we are about to watch, the convenience of enjoyment, the ease of access to the content itself, and its immediacy also matter. The convenience of use, at this complex historical juncture, matters almost more than the quality of the movie or TV series itself.
These people are used to treating multimedia content as mere filler, nothing more. And the judgment of the overall quality of the movie or show in question is increasingly influenced by the convenience with which one has had access to the content itself, the ease with which one has been able to start playing it as if that were the only factor capable of conditioning people’s opinion.
The habit of seriality
Over the years, thanks in part to Netflix and all the other platforms, people have become accustomed to the seriality of TV and film content, as if the traditional length of a movie could no longer satisfy them.
Nowadays, people indeed want to feed on the illusion that their TV series or show will never end, in the hope that it will continue to entertain them for as long as possible, perhaps even for eternity.
We are no longer accustomed to finite shows, whose beginning and end are sharply delimited in time, but are irresistibly drawn to incredibly time-dilated TV and film content, precisely to give the (entirely illusory) impression that the pleasure associated with them never ends. Think for a moment of an anime like One Piece, which for more than two decades has continued to capture the attention of audiences in every corner of the world.
Fans love it so much that some of them, in the innermost part of their hearts, almost hope it will never end, even though they can’t wait to find out how it will end. Network audiences have become accustomed to long content, TV series consisting of hundreds of episodes, and interminable anime that even manage to break through the barrier of a thousand total episodes.
In this situation, one of the trends of the (not too distant) future could be a return to the creation of short content, TV series, or anime composed of a few episodes, capable of imprinting more easily and with a completely different effect from longer shows. The most anticipated anime could follow this path, which would seem to be already traced and clearly visible.
To the audience of the present, accustomed to interminable enjoyment of their shows, it would sound like something new and unusual, and the chances that they would start considering it as cult content would seem very high indeed.
Simplify, condense, and streamline. The entertainment of the future, in a sense, will revolve around these three fundamental imperatives, which will necessarily have to reckon with an audience (the one that surfs online and on social media) that will be increasingly induced to consume extremely simple content, less complex and articulated than before, and who will therefore be naturally attracted to shorter, more acoustic and direct shows, without too many frills and unnecessary frills.
It is precise with this spirit that some of the best brands specializing in gambling began to create their own online portals, which then became in a very few years’ true reference points for all lovers of online entertainment.
In a single portal, easy to use and extremely intuitive, these brands have grouped together a vast selection of the best games currently on the net, along with an equally extensive collection of tips and advice on sign-up procedures, the most innovative game modes, and no wagering bonuses.
Being able to count on such a comprehensive offer, for players, means having the absolute certainty of being able to find the game best suited to their personal tastes in a matter of minutes, with the possibility of trying it out quickly and extremely easily.
The network audience is no longer impressed by the quantity, the size of the products or the experiences they buy. What they are interested in is only the intensity of the emotions they will be able to get from it, and nothing else.