Sony to Revamp Xperia Naming: Xperia 1 VII and 10 VII to be the Last of Their Kind


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Xperia naming conventions are about to undergo a significant change, according to recent leaks. Sony‘s current flagship, the Xperia 1 VII, and the mid-range Xperia 10 VII, are reportedly the last models to follow the existing naming scheme. Starting in 2025, Sony plans to introduce a new naming convention for its Xperia devices. This shift is expected to refresh consumer interest and differentiate new models in a competitive market. Let’s explore what this means for Sony and its future in the smartphone industry.

The End of an Era

Xperia Naming change in 2025

Sony’s Xperia series has always been notable for its numerical and generational Xperia naming scheme. The current flagship, Xperia 1 VII, and the mid-range Xperia 10 VII, are prime examples of this strategy. These names indicate the seventh generation of their respective lines. However, this straightforward and consistent approach is reportedly set to change.

According to a leak from reliable sources, Sony plans to overhaul its Xperia naming convention starting with its 2025 models. This means that the Xperia 1 VII and Xperia 10 VII will be the last of their kind, marking the end of a naming tradition that has helped consumers easily identify the progression and improvements in Sony’s smartphone technology.

Reasons Behind the Change of Xperia Naming

While the exact reasons for this shift remain speculative, several factors could be driving Sony’s decision. Firstly, the tech industry thrives on innovation and the appeal of the new. A fresh Xperia naming scheme can rejuvenate consumer interest and differentiate new models in a crowded market.

Moreover, the current numerical naming might be reaching a point of redundancy. With each new iteration, the numbers climb higher, potentially leading to confusion or a sense of stagnation among consumers. A new Xperia naming strategy could provide a clearer, more engaging way to market the uniqueness of each new model.

What to Expect in 2025

Details about the new naming convention remain under wraps, but it is likely that Sony will opt for a system that emphasizes distinctiveness and modernity. The change might align with broader trends in the tech industry where companies are moving towards more descriptive and evocative names rather than numerical sequences. This approach can highlight specific features or innovations that make each device stand out.

Impact on Sony’s Market Position

Sony’s decision to change its Xperia naming rules is not just about aesthetics; it could significantly impact its market strategy. A new naming convention can serve as a powerful marketing tool, potentially attracting a new demographic of users who might have overlooked Sony’s offerings in the past.

Moreover, this move can also align with Sony’s broader strategy to integrate its smartphones more deeply with other aspects of its technology ecosystem. For instance, aligning the names of Xperia devices with Sony’s other popular product lines, such as PlayStation or Bravia, could create a more cohesive brand identity.

Also read: Sony’s Exciting Audiophile Arsenal to Expand: LinkBuds S and LinkBuds in 2024, WH-1000XM6 for 2025


The reported end of the Xperia 1 VII and 10 VII models signifies a pivotal moment for Sony. As the company gears up for a naming overhaul in 2025, it will be interesting to see how this change influences its market presence and consumer engagement. If executed well, this new naming strategy could revitalize Sony’s smartphone lineup, making it more appealing and easier to navigate for consumers.

As we await official confirmation and details, the speculation surrounding this shift highlights the dynamic nature of the tech industry and the continuous drive for innovation and relevance. Whether this change will herald a new era of success for Sony’s Xperia series remains to be seen, but it undoubtedly marks a significant moment in the brand’s evolution.


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