The key to being a successful content creator is to stand out from the crowd. Instagram, TikTok, and YouTube are three of the most popular social media platforms for creators and they have quickly become saturated with tons of content. This can make it hard for your photos and videos to stand out amongst the billions of others. In order to stand out, it may be time to switch, or at least, diversify your content— and maybe even where you post it.
Create Different Types of Content
With three of the biggest social media platforms being video-based, it may be beneficial to create content other than videos. Here are some other popular types of content to try.
Start a Blog
If you’re trying to become a popular vlogger (video blogger) on YouTube, then you can easily create content for a blog. While blogging may not seem as exciting as vlogging, you can still get paid to do it even quicker than you can from vlogging. Your blog can include pieces of your daily life, as well as product reviews, recipes, and how-to guides. Just remember to post consistently and use links to more of your blog posts and any affiliates.
Start a Podcast
Podcasts are audio recordings focused on a particular topic or several topics. This area of content creation is a great way to reach your desired audience, as the number of podcast listeners are increasing every year. Recording a podcast is a lot less technical than recording a video, and once you’re done, you can upload it to a podcast host, such as iTunes or Soundcloud.
Write an Ebook
If you’ve found that you have a knack for writing, an Ebook is another way you can express yourself, and make money! Share your knowledge in a book that can be anywhere from 5 to 55 pages long. Like your blog, this content can be recipes, a how-to guide, or anything that you create that offers valuable information.
Post Your Content in Different Places
Sometimes even implementing the most effective social media tactics still won’t get you the engagement you’re looking for. It’s common for certain types of content to work better on certain platforms than others, and some creators thrive better on certain platforms than others. This means that you’ll have to try out different platforms, maybe even some older ones that not many people have heard of.
It may not make sense to post your content on platforms that many people haven’t heard of, but that doesn’t mean that no one uses it. Usenet is a good example of a lesser-known platform with several users. It’s a network of servers used to exchange user-generated content, such as articles, photos, and video and audio files. This means that you can transfer your blog posts, photos, vlogs, and podcasts over to this platform.
Similar to discussion forums from the late 90s and early 2000s, Usenet uses themed newsgroups for you to post your content, allowing people to easily find it. Usenet even has its own version of a search engine, called a newsreader, that allows people to find exactly what they’re looking for.
Although it’s not well-known, Usenet could actually be an ideal platform for content creators, since the server doesn’t censor as heavily as other social media sites do. This allows you to stay true to your brand without having to worry about changing to fit others’ standards.
To access Usenet, you’ll need to purchase from a service provider, since it’s not an actual website. As a creator, you can benefit from what Usenet has to offer too. With an endless amount of content not seen anywhere else on the web, you’ll find new ideas for inspiration for new content to incorporate into your other social platforms.
Being a content creator is hard, as you have to be consistent and create engaging content. With so many users on social media, it’s easy for your content to get overlooked. Instead of getting discouraged, you may just have to branch out into other platforms and create different types of media to reach more people. You’ll be surprised at what platforms work better for you and what different types of content you’ll be successful at creating.