Searching for a web design company can feel like an overwhelming challenge – especially if it is something you have never done before. They may all look nearly identical to the untrained eye as they usually provide similar services. However, as you take a closer look, you will soon realize that not all web design companies are created equal.
Knowing what to search for in a web design agency is half the battle (the other half is qualifying them based on your needs). One thing you don’t want to learn the hard way is the value of a web design company with experience and expertise. Fortunately, Just 99 Web Design is here to show you what you should look for when hiring a web design company.
But First, Why Hire A Web Design Company?
A reputable, effective, and trustworthy web design company can offer many benefits to your business, including:
- Improved SEO
- Unique Design
- Creating Great Impressions
- New Technological Applications
Essentially, web design agencies are masters within their field – just like you are in your industry. They help businesses achieve their goals through digital marketing and web design. Most business owners would agree that they shouldn’t build their storefront because they don’t have the right tools and expertise. This rationale applies to website design, as well.
Even though having a web design agency assist you in creating and developing a website is crucial, finding the right fit is just as important. Knowing what to look for in a web design company ensures that you wisely invest your money and time. Here are the things you should contemplate as you take on this task.
#1 What Is Their Process?
It is crucial to understand how a web design company approaches design and development. Without inquiring about their process, you miss out on valuable information related to their experience and strategy.
Discussing how an agency approaches building and designing websites allows you the opportunity to manage your expectations. This is especially important when considering important milestones, opportunities for revisions, and timelines.
#2 Ask About Their Experience
Your website is the first impression between you and your potential customers. When appropriately designed, your sit can become one of your most powerful sales tools. Not only will it assist in informing visitors about your offerings, but it can also act as a powerful strategy for lead generation and increasing conversions. Therefore, the web design company you choose should have a seasoned and varied background in not only web design but also digital marketing.
This is so important because your website is more than just a cover page. It needs to house many marketing strategies such as social media and SEO to function correctly. You need a web design agency that not only understands the importance of these strategies but how to integrate them effectively. Therefore, it is essential to ask if and how a potential design company approaches these topics and how they’ve provided these services for other businesses.
#3 What Is The Size Of The Company?
Essentially, you should look for a web design agency that falls right into the Goldilocks zone – not too large, but also not too small. Larger companies may be more inclined to lose sight of their projects, and you could get lost in the shuffle. But, on the other hand, a business that is too small may not have the resources available to support the needs of your company.
As you interview companies, include questions, such as:
- How many employees work at the company?
- Are they able to handle the scope of your project?
- Do they have an industry or area of expertise?
- How do they communicate?
The answers to these questions can give you a better idea of how well a company can service your needs and whether they have the right teams to get the job done successfully. Ideally, you want a web design company that is efficient enough to meet your expectations.
#4 Do They Offer Support Or Aftercare?
In the world of digital marketing, your website is a living, breathing thing that needs consistent attention and updating. While some web design companies offer ongoing support, others simply build your website and move on to the next project. If you are web-savvy, this may not be a problem. However, if web design and site management don’t fall under your skillset, you should consider other options.
After all, you can’t simply build a site and abandon it – that is one of the easiest ways to watch its ranking and engagement fall quickly. As each company is different, it is essential to discuss their pricing and policies regarding post-project requirements thoroughly.
#5 In-House Vs. Outsourcing
You can never assume that all the services provided by a web design company are performed in-house. Just because a digital marketing agency claims to design and develop websites does not mean that it is one of its primary offerings. Outsourcing is not necessarily a bad sign, but they should be honest and forthcoming about what they do and do not complete within their own teams.
Incorporating another party to the design and development of your website can make the process more complex, especially when considering the price, communication, and scheduling. Just be sure to understand the components of your project and how they are completed.
Hire The Right Agency By Asking The Right Questions
Determining which web design company is best-suited to develop your website extends far beyond ability and expertise. Essentially, you are choosing a partner to help you grow your business, and making an uninformed decision can have unfortunate consequences.
Choosing a reputable and trustworthy san diego web design firm like Just 99 Web Design, ensures that your site is built properly and serves the goals of your company. After all, your website should be working for your business – not against it. This is why asking great questions and paying attention to the information provided in the answers is crucial to your selection process.