Most modern business owners want to attract a wider audience for their products and services and thousands of businesses in the United States already have global customers. If you want to grow your business and extend the reach of your brand, then investing in mobile-friendly advertising is a wise move. Ideally, you want to market your products and services on platforms and devices used by your core demographic.
The problem is that mobile users are bombarded with ads every time they pick up their devices. If you want your mobile marketing efforts to be successful, you have to keep your finger on the pulse of the mobile culture. Using outdated tools or methods in your attempts to engage with mobile users can cost you sales leads and ultimately, profits.
Are you looking for effective mobile marketing strategies? If so, check out some helpful strategies below.
Make Sure Your Content Is Optimized for Mobile Users
A recent study found that more than 68% of all website visits come from mobile devices. This number has drastically increased over the past few years, which is why the average business owner now understands the need for an effective mobile marketing strategy.
One of the most important digital assets a business owner has is their website. Your website should be a centralized collection of the information consumers want to know. Not only do you need contact forms and chatbots on your website, but you also need well-written blog content.
Establishing trust with a potential customer is much easier if you position yourself as a leader in your chosen industry. Displaying your authority is easy when there is industry-specific blog content on your site that is updated regularly. As you start to publish more blog content, you have to make sure it is optimized for mobile users.
If your main goal is to make your content more mobile-friendly, then be sure to use bullet points, short paragraphs and high-quality images. With these elements in place, your content will be much easier to scan and digest for people on mobile devices.
If the blog content on your website appears to be one big block of text, it can alienate mobile users. Rather than losing a potential customer’s interest due to a poor content layout, you need to work on making it scannable and easy to read.
Market Based on Location
Maximizing the return you get on your mobile marketing investment will not be easy. There are a number of modern tools you can use to make these campaigns both more effective and targeted.
If you have a brick-and-mortar storefront for your business, you need to find a way to increase the amount of foot traffic you receive. With the use of geofencing tools, you can send out notifications or emails automatically when a mobile consumer is detected in a certain location.
Sending out online coupons to mobile users who are close to your business can also increase both the flow of traffic you get and the amount of revenue you generate. Marketing professionals who use location-based tools report a spike in customer engagement and response rates. When done correctly, this location-based marketing can bring you closer to your target consumer.
Social Media Advertisements
The average mobile user is on social media for around two hours a day. During this time, these consumers will be bombarded with marketing messages from a bevy of different businesses.
If you want to attract mobile users to your website and ultimately to your store, then you have to develop a strong presence on social media. Setting up accounts on popular social media platforms and making posts on a regular basis is just the first step in harnessing the power of this medium.
When trying to use social media to grow your sales, you should also invest in paid advertisements. Many popular social media websites such as Instagram and Facebook have paid advertisement platforms for business owners. This allows you to target users based on certain information that you can choose.
Optimized social media marketing campaigns are highly targeted and effective. If you are unsure about how to use these paid social media marketing tools, then working with an experienced marketing agency is your best course of action.
Text Messaging Campaigns Generate Leads
Receiving texts is something the average mobile user is quite familiar with. If you are looking for a unique way to engage with current or potential customers, then using the power of text message marketing is a great idea.
With easy-to-find contact forms, you can acquire a laundry list of cell phone numbers from people in your target demographic. The first thing you need to do when sending out text messages to these consumers is to offer them the ability to opt-out if they want to.
Trying to get through to a consumer who is annoyed by your text messages will be difficult. Make use of promotions by offering people online coupons or special promotions. People love receiving exclusive deals from the companies they do business with. Not only do these special coupons make a person feel included, but they can also motivate them to spend money with your company.
Take Advantage of Voice Search Optimization
Most modern smartphones are equipped with digital assistants. These programs make it easy for a person to use their voice to search for content online. The phrases used during these voice search sessions are generally longer and more conversational. This means you will need to offer your keyword targeting approach to accommodate and attract voice search users.
As the popularity of voice search increases, you will need to make changes to keep your website accessible to the people using this technology. By optimizing your website for voice search, you can drive more traffic to it over time as it becomes more popular.
The more mobile users you have visiting your website, the easier it will be to add more people to your growing list of customers. Developing a mobile marketing strategy is the only way to keep your business going strong in the years to come. With these strategies, you can improve your ability to sell your products and services to more mobile users.
