The Pixel 10 is one of the most anticipated smartphones of 2025, not only because of Google’s software ecosystem but also because of its new Tensor G5 processor. For years, Pixel fans have been vocal about heating problems, and Google seems to have finally addressed this issue. The Pixel 10’s Tensor G5 chip shows significant improvements in heat management, but performance challenges still remain — leaving many to question whether Google can finally compete with industry giants like Apple and Qualcomm.
The Promise of the Tensor G5
The Tensor G5 is Google’s first fully in-house designed chip, moving away from Samsung’s fabrication process and relying instead on TSMC. This shift alone was expected to deliver big gains in efficiency, thermal stability, and overall performance. Early reports indicate that Google has indeed reduced heat generation dramatically, making the Pixel 10 more reliable for extended gaming, video recording, and multitasking sessions.
This is a major step forward compared to the Tensor G3 and G4, which were often criticized for overheating during basic tasks. The Tensor G5 seems to have eliminated that nagging issue, which had affected user trust in Google’s flagship devices.
Heat Management Finally Under Control
One of the Pixel 10’s biggest wins is in thermal regulation. Thanks to TSMC’s 3nm manufacturing process, the Tensor G5 runs much cooler than its predecessors. This means users can expect less thermal throttling — where the phone automatically slows down performance to avoid overheating. For everyday usage, from browsing to video calls, the experience feels smoother and more reliable.
Even in gaming benchmarks, where Pixel phones have historically struggled, the Pixel 10 shows far fewer drops in frame rates caused by excessive heat. This improvement alone could make the Pixel 10 more appealing to gamers and power users.
Performance Still Not on Par With Rivals
While heat management is a success story, the Tensor G5 still trails behind Apple’s A18 Bionic and Qualcomm’s Snapdragon 8 Gen 4 in raw performance. Benchmark leaks show that while the Pixel 10 offers adequate speed for daily tasks, it lags in GPU-heavy workloads, such as 3D gaming and advanced video rendering.
For users who prioritize raw speed, this remains a drawback. Google’s focus seems to be on AI-driven features and optimized software experiences rather than pushing the envelope in performance benchmarks. This strategy makes sense given Google’s integration of AI across Android, but it also means the Pixel 10 may not satisfy performance enthusiasts.
Why Google Prioritizes AI Over Performance
Google’s bet on AI is clear with the Tensor G5. Instead of chasing benchmark dominance, the company is building chips that maximize efficiency for machine learning and AI-driven features like real-time translation, on-device photo enhancement, and personalized suggestions. This aligns with Google’s broader strategy of making AI the cornerstone of its ecosystem.
However, this raises a key question: will consumers value AI efficiency over raw speed? For many average users, AI features may outweigh the need for extreme gaming power. But for tech enthusiasts comparing flagship specs, the Tensor G5 may still feel like it’s a step behind.
User Experience With the Pixel 10
Despite its performance trade-offs, early testers report that the Pixel 10 feels more balanced than any previous Google phone. The device stays cooler, lasts longer under heavy use, and delivers Google’s best camera experience yet — powered by Tensor G5’s AI processing.
For photography lovers, the chip enhances low-light shots, video stabilization, and real-time editing tools. These AI-powered perks could be the Pixel 10’s main selling point, especially when paired with its competitive pricing against iPhones and Samsung flagships.
The Competitive Landscape
When compared to Apple and Qualcomm, Google still faces an uphill battle. The Tensor G5 brings the Pixel 10 closer to its rivals, but it hasn’t yet reached the same level of raw power. Apple’s chips remain the gold standard in mobile performance, while Qualcomm continues to dominate Android flagships with unmatched GPU strength.
Still, by solving the heat generation problem, Google has made the Pixel 10 a more compelling option than past generations. For users who value AI features and a smoother everyday experience over benchmark bragging rights, the Pixel 10 could be the perfect balance.
Also read: Exciting Pixel 10 Series Leak Hints at Dual eSIM-Only Future: What It Means for Users
Final Thoughts
The Pixel 10 represents both progress and compromise. The Tensor G5 successfully fixes Google’s long-standing heat issues, delivering a cooler and more consistent smartphone experience. But performance enthusiasts may still feel underwhelmed compared to Apple’s A18 Bionic or Qualcomm’s Snapdragon 8 Gen 4.
Ultimately, the Pixel 10 shows that Google isn’t chasing specs for the sake of it. Instead, it’s carving out its own identity, where AI and efficiency take priority over raw performance. Whether this strategy wins over the mass market remains to be seen, but one thing is clear: the Tensor G5 has finally turned the Pixel into a serious contender.
