When to Post Instagram Reels to Get the Most Exposure?


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Instagram reels are found to be extremely helpful for engagements and growth. If you have been using the app for some time now, and have a good following, you might have wondered if there is a specific time when you can post reels to reach a bigger audience. Even if you are a new user, it might have crossed your mind, ‘what to do to make my reel blow up?’ These sound like hopeless dreams, indeed. 

But in reality, a time when Instagram algorithm favors your reel actually exists. Just as without checking PlayNow Casino Review 2022, you won’t bet; similarly, without checking the perfect time you wouldn’t want to waste your hard-worked reel when you know the engagement will be low. Let’s get to know the timings!

Best Time to Post Reels: Weekly Schedule

So here comes the main question, when? It is not easy to choose a single best time, but after a lot of analysis and research, here we bring you a short-listed schedule for each day of the week when you can get lucky if you post.

Given below are the times in EST and you can do the conversion as per your time zone.

  • On Monday, posting reels at 6 AM, 10 AM, and/or 10 PM can bring the most exposure.
  • On Tuesday, try posting around 2 AM, 4 AM, and/or 9 AM.
  • On Wednesday, the best time to post reels are 7 AM and 11 AM.
  • On Thursday, post at 9 AM, and 7 PM.
  • On Friday, post your content at 5 AM, 1 PM, and/or 3 PM.
  • On Saturday, try posting around 11 AM, and 7 PM.
  • On Sunday, it is best to post at 7 AM, 8 AM, and/or 4 PM.

Some Helpful Pointers That Will Help Boosting Your Engagement More

Just posting at the right time according to the list would not help, since it’s a general list. To get better results, here are the practices that you have to follow to analyze your followers and come up with your own ideal timings.

Figure Out When Your Followers Are Active

Your main focus should be on the content that reaches your target audience, and you also need to pin down the time when your audience is likely to be active.

In the meantime don’t forget to check out how to hack an Instagram account!

Use Instagram Insights

Business or creator accounts have access to Instagram insights, which is extremely helpful for you to figure out the top locations of your followers. You can find out the different cities and countries that your followers are from by using this feature. In case you have a personal account on Instagram, switching to a business/ creator account is very important for better exposure.

Find Out Your Target Audience’s Location

Figuring out where the majority of your followers are located is important, as Instagram reels have a worldwide user base. Over 10 million people use Instagram in the United States. The US, India, and Brazil are the top three countries that use Instagram. However, millions of Instagram users are spread all over the world. Numbers are important because your audience’s location influences both the type of content you are creating and when it is the right time to post your content.

Customize the Time According to Your Audience

Once you find out the location of your top audience, you need to know at what time they’re most awake. This isn’t the smooth part of the process. If your followers are located in countries close to each other, you don’t need to worry much about the time difference, but if your audience is worldwide, it is really hard to figure out one right time to post content. You have to figure it out on your own.

Wrapping Up

When you’re done figuring out the best times to post reels on Instagram, you can focus on what’s unique on your page. To attract followers, you have to offer something special. Producing more and regular content is one of the basic needs for most engagements. You can collaborate with others as well, as collaborations are found to be of great help. Figure out what is best for the content you’re offering and decide accordingly to boost your engagements. If used properly, Instagram reels can be a game changer for you!

Jennifer Wilson
Jennifer Wilson
She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.


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