Different Ways To Use Video In Your Marketing Strategy


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When it comes to storytelling, video is the most powerful way to connect with the audience, and it can lead to great success for your promotional campaigns. In addition to this, you can make better relationships with your customers and target your audience appropriately.

As per the reports of 2019, more than 80% of the total internet traffic was mainly by people watching video content. People who are in the field of online marketing prefer video content for marketing. Another data that will leave you in shock–  each year the mobile video consumption market increases by 100%. 

Today, we will discuss how you can take advantage of videos and make your marketing strategy boom and give you the best of return on investment. 

Tips On How To Embed Video In Your Marketing Strategy:

Have a Goal in Mind

Before you take the camera out, make sure you have the idea, an outline of what you need from your video. You initially need to create a marketing video for each stage of your marketing funnel, but which stage to start with is what you need to choose in the first place.

You can use an online ad maker to make your marketing videos easily and deploy them on various online platforms such as Facebook, Instagram, Twitter, etc. Ask yourself about the awareness your video is trying to create among your viewers. The video you are making in the initial stage should attract users and customers to your brand. 

Find out what your viewers are looking for and keep them in consideration; you need to give them something which is cost-efficient and will be able to solve their problem. Lastly, when you are giving a solution, you want to stay on the top of your consumer’s mind. You can add customer satisfaction reviews that will allow your viewers to trust your brand. 

Brand Your Videos 

Being quirky and adding a bit of laughter in your videos is all good till you are putting your brand in the first place. It doesn’t matter if you are creating a webinar video or a review video; you need to be consistent with your brand marketing in videos. 

With the help of brand marketing in your videos, you will make it easier for your viewers to recognize your work. It will also build a sense of professionalism, which will help you in the coming years in building trust.

At first, it might look complicated for you to make a video with an intro and outro, but it’s a one-time investment. After you are done with your intro and outro, you can add them to your every video, and they will take care of your branding. Don’t go overboard with design and creativity; you need to make sure that your brand is easily visible and doesn’t make viewers uncomfortable when they are watching it.

Professional video editors and video production agencies can give you a variety of ways to organize, present, and refine the elements of your brand. With a few subtle adjustments to color palettes, graphical design, and overall video feel, you can notably increase the recognition of your brand and stand out from all other forms of content online. Through marketing video production in Sydney businesses can get optimized content solutions that ultimately benefit the longevity of your brand presence in the digital realm.

Storytelling Needs to Be the Base

A video without a story is not going to get viewers’ attention, no matter how much effort you put into making it. Viewers will forget about the dialogues you have used in your video, but they will not forget your video’s main story. 

As a civilization, we use storytelling everywhere around us to communicate in easy and complex situations. You can use several techniques to provide a storyline to your videos. One of the best ways to make a good story is to showcase your expertise in a given field. Tell your story, how you helped a customer solve their problem, and how the product helped you in making it possible. 

Keep up with the hot topics in your niche and join the conversation; you can show your perspective on the topics and your unique take on the latest trend in the market. When you create a video, give your viewers a feel of a brand insider, like they know everything about your brand, and the whole process is entirely transparent. This can in return aid you make money online. 

Include Call to Action

When your video is over, a viewer must know what they need to do next, and that’s where a call to action comes in to get you, new customers. A call to action is a way to tell your viewers what you want them to do next. 

When you add a powerful call to action at the end of your video, it will bring meaningful engagement driven by interested viewers. If someone is watching your videos until the very end, you can be sure of one thing; they are interested in your product. With a call to action button, you can prompt the product and make the viewer purchase it. 

Optimize Your Videos

You have made a nice intro, and outro, and your content is also great, but you are still not getting that many views; what’s the problem? Well, the answer is your lack of optimization of a video.

People are on the internet all the time, and millions of videos are trying to get their views up. You need to optimize your video in such a way that it finds viewers first. When you are starting to practice the optimization process for your videos, learn the different methods you need to use to make your videos visible to as many viewers as possible.

You need to plan your keywords for a video before posting it on a social platform; this method is almost the same as finding keywords for a blog post. You have to make a description and your title so that it includes your main keywords. 

Moreover, try to keep the title length of fewer than 60 characters, and when writing your description, don’t forget to link to your website. Lastly, put an eye-catching thumbnail; you can create it using any promo video maker you can easily find online. Click here for some editing options.


There you go, these are some of the methods that can help you promote your brand using a video marketing strategy. You can use these tips according to your requirement, but all of them are essential to help your videos increase their reach, so make sure you use them correctly. 

Jennifer Wilson
Jennifer Wilson
She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.


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