Top Benefits of Mobile Apps For Businesses You Need to Know


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Many business owners have embraced mobile apps in this digital world. It is not for formality but because of the great benefits associated with them.

As a matter of fact, according to App Annie Intelligence, businesses with mobile apps attracted more funding in 2020 than those without them.

Well, this is proof that mobile apps are important for every business. So if you haven’t built one for your company, it isn’t too late.

So let’s dive in and learn what mobile apps can do for your business:

1. Boost Customer Engagement

Customers need a channel that can quickly connect them to your company no matter the type of your business. Well, a mobile app tops the list of the best options for it. Many businesses add a help desk or a live chat system in their apps that enable them to help out customers easily.

In fact, your business is available to your clients with just one tap of a finger. This boosts customer experience with your company as they can easily reach out to you at any time. And it is among the most effective customer engagement strategies you can embrace.

2. Direct Marketing Channels

Mobile apps are direct marketing channels for many businesses. Wondering how? Many companies list all their offers like services, promotions and bonus offers, prices, and much other general information in the mobile app. This enables customers to find all the data they need about your business on time in one place.

Best of all, you attract qualified leads because by the time clients download your business app, they already have an interest in your business. You can easily sell them any of your products or services.

For example, you can offer a bonus on each download. In fact, there are many popular apps in Canada like Swagbucks, Daily Rewards, and Ampli that reward various users with cashback. Rewards are the best and easy ways to attract customers in many industries including online gaming. This explains why there are many latest casino bonuses for Canadian players compiled on online platforms. These sites also provide comprehensive reviews from industry experts and advise on how to claim and calculate bonuses.

3. Provide A High Competitive Edge

Mobile apps help many businesses to stand out above their competition which boosts their competitive edge. If you build a mobile app for your company and others in your industry don’t have one, you attract more customers.

This is because many people today are attached to handheld devices and spend most of their online time on mobile apps. In fact, according to Smart Insights, in 2020, apps accounted for 80% of the total mobile time of most users on both tablets and smartphones.

So if you can provide them with quick and easy access to your business, you win over most of them. You can also build an app with better features than that of your competitors by examining what their apps are lacking.

4. Increase Customer Loyalty

Customers are always loyal to businesses that provide them with better experiences. One way to win customer loyalty is by building a mobile app. The app enables you to provide seamless experiences to your customers like timely customer support.

You can also provide a loyalty program to your clients by rewarding them with a bonus on every order or purchase made through the app. This sticks them more to your business and boosts your sales with time because existing customers buy more than new ones.

5. Boost Brand Recognition

Your brand identity on the market is boosted by a mobile app because customers have it on their mobile devices wherever they go. And you can create your own app easily by following the right steps. You just have to look for a reputable app development company that will be able to incorporate your brand features into your business apps.

The best app needs to have your company name, colors, and logo for easier identification by your customers. Remember there are many others out there and yours needs to reflect your brand.

You must also ensure that the app is built with amazing features that your customers will love. This attracts them to download it to their devices.

Cody Rhodes
Cody Rhodes
Cody Rhodes a learning specialist, designs and delivers learning initiatives (both in-class and online) for a global and internal audience. He is responsible for the ongoing development, delivery, and maintenance of training. He has the ability to manage competing priorities to execute time-sensitive deliverables within a changing environment. He contributes to continually improving the team's processes and standards and works as a member of the team to assist with team initiatives.


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