Social media has become a necessity for businesses in today’s digital age because of its powerful reach and marketing potential. But as we move towards 2023, social media algorithms, content formats, and user behavior are evolving rapidly. In this blog post, we’ll look at five expert tips that will help businesses future-proof their social media marketing strategy in 2023.
Tip #1: Focus on Video Marketing
Video content is no longer an option, but a priority for your social media marketing strategy. In 2023, video content will continue to dominate social media, with over 82% of all online content expected to be video content.
Creating engaging and effective video content on social media will boost engagement, reach, and brand awareness. Tips for creating successful video content include optimizing video length, adding captions, creating strong CTAs, and more.
For example, brands like Nike, Airbnb, and Red Bull have set an industry standard by utilizing video content to tell compelling stories, build trust, and drive conversions.
Tip #2: Prioritize Micro-Influencer Marketing
Influencer marketing continues to dominate social media, but partnering with micro-influencers (5K – 50K followers) on social media can be just as or even more effective. In fact, the latest study found that businesses can achieve an engagement rate that’s 60% higher when working with micro-influencers than with high-profile influencers. Using their sincere relationship with their followers, micro-influencers can help brands tap into niche markets and micro-communities effectively.
However, finding the right micro-influencer can be tricky. Businesses can use tools available on social media platforms or work with influencer marketing agencies.
Tip #3: Leverage the Power of Social Commerce
Social commerce allows businesses to engage with customers and share products or services more seamlessly than ever. Social media platforms are experiencing a surge in social commerce integration tools, and the trend will continue to evolve in 2023.
According to a study, 89% of US marketers say that they have plans to use social media commerce tools over the next three years. Integrating social commerce into your social media marketing strategy can drive conversions, enhance reach, and simplify the purchasing process for the consumer.
Tip #4: Embrace AR/VR Technology
Augmented and virtual reality technology is still in its infancy, but it’s poised to have a significant impact on social media marketing outreach in 2023.
AR and VR offer businesses the opportunity to offer a more immersive, interactive, and personalized user experience. For example, brands like Sephora offer virtual try-on features for makeup products, while IKEA uses AR technology to allow its customers to visualize how furniture would look in their homes.
Tip #5: Stay Ahead of the Algorithm
In 2023, social media algorithms will continue to evolve, affecting organic reach, user engagement, and content visibility. Staying up-to-date with social media algorithm updates is crucial for businesses to remain competitive and relevant on social media.
Incorporating trending content formats, analyzing data to understand user behavior, integrating community-generated content, and building a consistent brand message can help businesses stay ahead of the curve.
Conclusion
As we move toward 2023, social media marketing strategies will be shaped by changing consumer trends, technological innovations, and social media algorithms. By following these expert tips to prioritize video marketing, micro-influencer marketing, social commerce, AR/VR technology, and staying ahead of the algorithm, businesses can build a winning social media marketing strategy that leads them to success.
