If you are one of the Xiaomi smartphone users, there is no doubt that you are absolutely livid by those annoying ads. They just keep popping out of nowhere and there are limited ways to get rid of them manually. Here comes relief from pesky ads! The Xiaomi interface developers have decided on giving an alternative to manually disable annoying pop-ups. The Xiaomi Product Director and MIUI Experience Head @MIUI Xiaofan while addressing the pain area, confirmed that Xiaomi is working towards introducing a new “Ad Switch” option in next MIUI 11. Users will now be able to manually disable Ads as per their requirements (via Weibo).
@MIUI小凡 Xiofan in his post said that the latest development version MIUI 10.9.8.29 has been released and is under testing. It includes a feature enhancement – An Ad switch. It is a button by which the user can manually disable (enable too) all MIUI system tool ads. It is accessible from the path in MIUI: Settings > Privacy Agreement, etc > System tool Advertising. This feature is under test and will be distributed with the next large stable version. Xiaofan also talks about ‘compatible phones’ which proposes that the feature might be limited to certain models. It will be released in China market to start with.
@MIUI小凡 also confirmed that in the next stable version, users can expect refinements over the browser’s information flow. Some users had criticized and suggested improvements in creating minimalist Browser. This has also been implemented via a “simple version of the home page” switch.
“[Xiaomi] can confirm that [the ad switch] is being tested. MIUI in China will be rolling out an update with an option to switch off display ads with MIUI  9.8.29. This will affect system apps (such as Calendar, installer, Download manager, etc.). As for a rollout timeline, I’m afraid there isn’t any that I can share at this point”, a Xiaomi representative was quoted as saying by Android Authority.
Although the move of disabling ads is considered to be one of the most revolutionary steps, but it was high time that Xiaomi had to find a workaround especially after receiving a lot of flak from users.
Earlier Xiaomi had clarified that Premium Redmi Series ‘Will Not Have Ad-Supported Monetisation’. Last year, Xiaomi had confirmed to The Verge about putting up ads intentionally. It also clarified that they applied to devices running MIUI and not on Android One phones:
“Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model. At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations.”