Buyers have always fretted about the pricing of OnePlus phones going up to flagship levels. OnePlus Nord, which is expected to go for pre-order on July 15 via Amazon India before its official launch on July 21, is going to break that mindset.
As the company co-founder Carl Pei states, Nord comes from the concept of true North. It is about the inner compass that guides us. This could really mean OnePlus’ desire to meet everyone’s expectations and bring a smartphone that would reach the broader consumer base, exactly what the company has touted.
However, India has always been a battlefield for the smartphone players due to the stiff competition. As a result, aggressive pricing becomes the name of the game.
Let us take the example of OnePlus 8. The base model is priced at $699 in the US while in India it was launched (exclusively with 6GB of RAM) at ₹41,999 or roughly $550.
If we consider the 8GB/128GB variant, it is about $100 cheaper and for a 12GB/256GB model, it is cheaper by about $150 in India. Pricing for OnePlus 8 Pro variants are even more aggressive. They are cheaper in the range of $180-$200.
OnePlus hasn’t revealed the pricing for Nord for the Indian market. However, the company CEO Pete Lau hinted that it will be priced at below $500 in the US, which is nearly ₹38,000.
Taking the cue from OnePlus 8 prices, we believe it is expected to be around $100-150 cheaper than the US. That leaves us at a price point of ₹25,000-30,000. It is good enough to give tough competition to the premium phones available in a similar range in the Indian market, including the highly acclaimed Redmi K20 Pro.
OnePlus Nord AR launch invitations
OnePlus is launching the phone via augmented reality (AR), which will be the world’s first. Interested people who are eager to join the launch event need to buy the Invite at ₹99 from Amazon India. The sale of the invite has already started from 12 PM today.
After purchasing the invite, customers need to download the OnePlus Nord AR app from Apple App Store or Google Play. The invite includes a QR code, which the customers need to scan on the OnePlus Nord AR app (via camera app on Android 9 or 10, Google Lens, or any QR code scanner) to start experiencing the launch event.
In order to incentivize the people joining the event, OnePlus will host a Launch Day Lottery on Amazon for the invitees to offer them assured gifts. Anyone who purchases an OnePlus Nord AR Launch Invite automatically enters for a chance to win great prizes. These assured gifts include OnePlus TV Q1, OnePlus Nord Smartphone, OnePlus Bullets Wireless Z or exclusive gift cards up to ₹1,000.
In addition, customers pre-ordering the phone are eligible to get benefits of more than ₹5,000. However, they need to pay an advance of ₹499 while pre-ordering.
A quick recap on the specs
OnePlus Nord will be powered by Qualcomm Snapdragon 765G SoC, the first to be featured on an Indian smartphone. It is expected to come up with a 6.55-inch AMOLED screen with a 90Hz refresh-rate, 12GB of RAM, and support for 5G connectivity, which would be rare in that price range. The other variant is tipped to be a 6GB RAM, 128GB storage, triple-camera setup on the back with 64-megapixel primary sensor.