Driven by the popularity in Japan and South Korea, Google has just opened up its rewards program called Google Play Points, based on Google Play Store in Android devices, to the U.S. audience.
The Google Play Store is accessed by over 2 billion people in 190 countries for downloading content such as apps, games, movies, TV shows, and books. This unique reward program will now allow users in the U.S. to earn points when they will buy in-app items, movies, books, subscriptions, and others. They will also get the opportunity to earn points by downloading apps and games that are featured on the Google Play Store.
There are four levels in the Google Play Points program that ranges from Bronze to Platinum. The user’s level in the program will be determined by the number of points he/she has collected over time. Higher levels have bonuses such as weekly prizes for users.
Google Play Points are calculated by multiplying the purchased item’s price with the base earn rate for the user’s level. The number of points is rounded up/down to the nearest whole number. The points can get expired after one year of last points activity, which is related to collecting or using the points.
The points earned through the Google Play Points program can be redeemed for special in-app items like characters, gems, and many more. They can also be used to rent an award-winning movie or buy a best-selling audiobook. A rotating list of non-profit programs is also available, where points can be used to support the cause or causes.
Anyone can join the Google Play Points rewards program without any charge. Google is offering users a chance to earn three times the Play Points for buying anything within the first week of joining. One can access the program by tapping the menu of the Play Store app in the Android device.