You might not have noticed, but Netflix no longer offers a free trial to its new users. A free-trial period that usually lasts anywhere between one week and thirty days. This period allows new users who wish to watch a particular show or film to do so without investing in a monthly subscription. This trial also increases the chance of a viewer to actually take up a membership.
Following a similar suit, Disney+Hotstar is also dropping its free trial offer. There was a possibility that a lot of people who tune into Disney+Hotstar to watch the play, Hamilton, that is coming out shortly. This Broadway musical from Lin-Manuel would have encouraged a lot of people to use Disney+Hotstar. However, the play was something that you could watch in a single sitting. On top of that, Disney paid $75 million to get streaming rights for the play. It is a clear indication that Disney doesn’t want to lose money on this play.
Another major reason behind this strategy is the upcoming release of multiple Bollywood films that missed theatrical release due to COVID-19 lockdown. A lot of people would be watching films such as Dil Bechara, Bhuj: The Pride of India, and Laxmmi Bomb on the platform. These films could bring in extra revenue if people require a subscription to watch them.
This move from streaming platforms is due to their increasing popularity during the lockdown. There is a possibility that Disney and Netflix are trying a new business model. If the consumers complain about this move, there is a possibility that these platforms would reintroduce the trial offers.
Are you in favor of trial offers that let you watch without bothering about the fee. Or do you believe that streaming platforms making the right move to prevent people from misusing these offers? Let us know in the comments section.