Technology is continually evolving. The post-pandemic life has paced up the use of technology and now almost everything is available online. It’s the effect of technological advancement that now even alcohol gets added to the litany of home-delivery products.
After Zomato and Swiggy, now BigBasket and Amazon are entering this lucrative opportunity of liquor home delivery. Getting a secure and consistent supply of alcohol is surely good news for tipplers.
Ecommerce giant Amazon and Alibaba-backed Indian grocery venture BigBasket, have secured clearance to deliver alcohol in West Bengal, according to a document seen by Reuters.
The West Bengal agency authorized for granting liquor licenses, West Bengal State Beverages Corp announced that Amazon is been invited to sign MOU (Memorandum of Association).
This announcement clarified Amazon’s foray in the multibillion-dollar segment of the nation. Granting licenses to e-commerce companies symbolize the significant shift in the nation’s policy. It manifests home-delivery of alcohol is getting legal across the whole country.
ISWAI (The International Spirits and Wines Association of India) welcomed this decision of encouraging home deliveries by opening alcohol retail on varied e-commerce platforms.
Talking about already surfaced platforms in home-delivery of alcohol, Zomato and Swiggy have been delivering liquor in Ranchi. It is working on expanding its services as well. Even Swiggy has featured a mandatory age verification system linked to Voter ID, Adhaar Card, or Passport to ensure it doesn’t get misused in any way.
The nationwide lockdown restricted the sale of liquor all over the country. However, in May when some liberation was introduced, people in hundreds queued up before liquor shops.
Earlier home delivery of alcohol was launched by Dunzo, a hyperlocal platform but adverse regulatory concerns compelled them to shut it down. However, as things have changed in the current scenario, so, it wouldn’t create an issue as they are getting legal licenses for home deliveries of alcohol.
As now West Bengal has invited the companies for online ordering and home delivery of liquor, various e-commerce platforms have shown interest in it. Furthermore, many other states might also come forward for it in the coming times.
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