Bharti Airtel launched its e-book platform for smartphone users at the beginning of this year and recently it has been highlighting an offer to rev up its subscriber base. The company is providing users an opportunity to access up to five paid titles for free after signing up with its Readers Club subscription service as a Welcome Offer.
Reader’s Club is available for subscription at ₹129 for 6 months and ₹199 for 12 months. Both Android and iOS users can access the Airtel Books app and grab the offer as a first time user. Notably, they don’t necessarily have to be an Airtel customer to get the offer because the app is opened for both Airtel and non-Airtel customers.
After signing up with the Reader’s Club, the users will automatically get access to any of their five chosen books among the available titles for free. There is no need for any coupon code to be generated to get the offer.
Bharti Airtel launched Airtel Books with more than 70,000 titles from leading Indian and international authors. It offers books in both Fiction and non-Fiction categories. It is a part of the company’s initiative to leverage its acquisition of a strategic stake in digital e-book platform Juggernaut Books way back in 2017 to build up a content eco-system and stay ahead of its competitors in content offerings.